Target Audience 

60,000 to 100,000 expected ( includes children and Teens)

Small Business 

This event is for businesses looking to enter Africa or expand their business base in the U.S. with African products.  This is a chance to develop strong reputations and solid community connections.  Sheba Foods places great importance on fostering relationships that yield benefits for all participating companies.

Universities & Schools 

Flavors of Africa presents a rare educational opportunity for teachers and parents alike, exposing adults, teens and children to Africa in two days.  Full participation is expected from academic institutions that have strong reputations and solid community connections. 

Demographics   

People of all ages, socio-economic backgrounds and ethnicities will attend Flavors of Africa. Visitors will come from Metro Atlanta, surrounding areas, other cities in the United States and around the world, while the average visitor is a professional between the ages of 31-50.  Patrons include individuals from business organizations and more than 60 ethnic communities.   Additionally, there are approximately several hundred volunteers from various parts of the U.S..

Certainly, when you become a corporate sponsor, your products and/or services are seen by a broad demographic base, thereby positively impacting your visibility, image and brand awareness — all in one effort. Moreover, there are opportunities for face-to-face contact with the attendees, which will provide you with invaluable market research and well as reach potential new customers. 

Below is statistic that supports projected attendees numbers.  A sure indication of sure attendance is that domestic ethnic buying power continues to show very high growth rates.  People continue embrace diversity in many forms. 

Source: Shares were calculated by the Selig Center for Economic Growth, based on data obtained from the U.S. Department of Labor, Bureau of Labor Statistics, Consumer Expenditure Survey, 2002.

Demographics on Host State Georgia 

Another indicator of high attendance at Flavors of Africa is that the host state Georgia is an economic power.  Georgia is in the top 10 of the U.S.’s largest consumer markets and ranks high in market concentration. 

Source: Shares were calculated by the Selig Center for Economic Growth, based on data obtained from the U.S. Department of Labor, Bureau of Labor Statistics, Consumer Expenditure Survey, 2002.